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	<title>Tech Forward &#187; News</title>
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	<link>http://techforward.entrepreneur.com</link>
	<description>Sane technology advice for growing businesses</description>
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		<title>Businesswomen in the Technology Driver&#8217;s Seat</title>
		<link>http://techforward.entrepreneur.com/2008/04/29/businesswomen-in-the-technology-drivers-seat/</link>
		<comments>http://techforward.entrepreneur.com/2008/04/29/businesswomen-in-the-technology-drivers-seat/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 18:34:29 +0000</pubDate>
		<dc:creator>Lena West</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[News]]></category>
<category>CDW</category><category>small business drivers seat</category><category>survey</category>
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		<description><![CDATA[Leaders of small businesses are more hands-on and more involved in the daily operations of their businesses; many take on IT in addition to their other responsibilities, according to CDW&#8217;s Small Business Driver&#8217;s Seat Report released today. The study also identified some significant differences in technology strategy, experience and plans among women-owned small businesses.
The study [...]]]></description>
			<content:encoded><![CDATA[<p>Leaders of small businesses are more hands-on and more involved in the daily operations of their businesses; many take on IT in addition to their other responsibilities, according to CDW&#8217;s Small Business Driver&#8217;s Seat Report released today. The study also identified some <strong>significant differences in technology strategy, experience and plans among women-owned small businesses.</strong></p>
<p>The study found that <strong>69 percent of executives</strong> of women-owned companies with five to 18 employees are <strong>&#8220;totally involved&#8221; in IT decisions</strong>, and <strong>50 percent of executives</strong> of women-owned companies with 50 to 99 employees are &#8220;totally involved&#8221; in IT decisions.</p>
<p>Additional findings indicate that <strong>women-owned companies adopt core technologies in line with other businesses</strong>, but lag slightly in hiring dedicated IT professionals and adopting data warehouse/business intelligence tools.</p>
<p>For a <strong>complete copy of the CDW Small Business Driver&#8217;s Seat Report,</strong> please visit <a href="http://www.cdw.com/driversseat" target="_blank">www.cdw.com/driversseat</a></p>
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		<title>Insight Informs Action</title>
		<link>http://techforward.entrepreneur.com/2007/12/10/insight-informs-action/</link>
		<comments>http://techforward.entrepreneur.com/2007/12/10/insight-informs-action/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 22:44:34 +0000</pubDate>
		<dc:creator>Lena West</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
<category>center for womens business research</category><category>cfwbr</category><category>research panel</category><category>w biz</category>
		<guid isPermaLink="false">http://techforward.entrepreneur.com/2007/12/10/insight-informs-action/</guid>
		<description><![CDATA[The title of this post is the tag line for a new research panel called W-Biz Insight, being offered by the Center for Women&#8217;s Business Research, where I am an advisory council member.
If you are a woman in business and you&#8217;ve wondered how you can make your voice heard&#8211;not just to a bunch of other [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.cfwbr.org/assets/872_wbizthumbnaillinktextcopy.gif" alt="W-Biz Insight" style="width: 216px; height: 119px" title="W-Biz Insight" align="left" border="0" height="119" hspace="5" vspace="5" width="216" />The title of this post is the tag line for a new research panel called <a href="https://www.w-bizinsight.org/" target="_blank"><strong>W-Biz Insight</strong></a>, being offered by the <a href="http://www.cfwbr.org" target="_blank"><strong>Center for Women&#8217;s Business Research</strong></a>, where I am an advisory council member.</p>
<p><strong>If you are a woman in business and you&#8217;ve wondered how you can make your voice heard</strong>&#8211;not just to a bunch of other women sitting around and complaining, but to legislators, corporate diversity professionals and other corporate and government decision-makers&#8211;you owe it to yourself to sign up.</p>
<p>While your answers to the survey questions sent out will never be linked back to any one individual, you can bet that <strong>the aggregate results will be shown to people who are in a position to make our professional lives infinitely better.</strong></p>
<p>To read more about the program, click <a href="http://www.cfwbr.org/W-Biz%20Insight" target="_blank">here</a>.</p>
<p>And, if you have any questions about the program, click <a href="http://www.cfwbr.org/W-Biz%20Insight%20FAQ" target="_blank">here</a> for answers to frequently asked questions.</p>
<p><strong>Waste no more time. Click </strong><a href="https://www.w-bizinsight.org/S.aspx?s=2&amp;r=3zN_n_8B_5&amp;a=8" target="_blank"><strong>here to join the panel</strong></a><strong>. It&#8217;s free, and it only takes three minutes</strong> to sign up. Do it for yourself and all the other women business owners who need a voice.</p>
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		<title>iPhone Hackers Help to Solidify a Brand</title>
		<link>http://techforward.entrepreneur.com/2007/09/04/iphone-hackers-solidify-a-brand/</link>
		<comments>http://techforward.entrepreneur.com/2007/09/04/iphone-hackers-solidify-a-brand/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 04:27:58 +0000</pubDate>
		<dc:creator>Lena West</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://techforward.entrepreneur.com/2007/09/04/iphone-hackers-solidify-a-brand/</guid>
		<description><![CDATA[The creators of super lubricating oil WD-40 just thought they were creating a lubricant to help your everday person avoid having to sit through another summer with a wailing screen door. 
When it was discovered that WD-40 would remove crayon from walls, do you think the makers of WD-40 threatened to take legal action against whomever started [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The creators of super lubricating oil WD-40</strong> just thought they were creating a lubricant to help your everday person avoid having to sit through another summer with a wailing screen door. </p>
<p>When it was discovered that <strong>WD-40 would remove crayon from walls</strong>, do you think the makers of WD-40 threatened to take legal action against whomever started using the product in this way? I don&#8217;t hardly think so.</p>
<p>Ok, I know that hacking a piece of proprietary digital equipment is not *exactly* comparable for finding new uses for WD-40 but, it&#8217;s <strong>the best analogy that could fit into my post-holiday weekend brain.</strong></p>
<p>It&#8217;s a well known fact that <strong>the iPhone has been &#8217;breached&#8217;</strong>. Hackers have found a way to remove the iPhone from it&#8217;s &#8216;mandatory&#8217; AT&amp;T-only network &#8212; and make it work on other cellular networks. </p>
<p>Instead of AT&amp;T being happy that people &#8211; ok, hackers- cared enough to hack the iPhone to have it operate independent of the AT&amp;T network, <strong>AT&amp;T is none too pleased.</strong></p>
<p><strong>Why?</strong> It&#8217;s the classic old school company with an old school model. That&#8217;s why.</p>
<p><em>We want all the &#8216;action&#8217; from the iPhone so we figure we&#8217;re going to lock it down so no one can use any other networks but AT&amp;T.</em> <strong>AS IF!</strong></p>
<p>For those of you who have teenagers&#8230;what&#8217;s the first thing they do when you tell them they can&#8217;t do something? Right. For those of you who don&#8217;t, <strong>watch an episode of Dr. Phil and you&#8217;ll see what I mean.</strong></p>
<p>Instead of AT&amp;T wafting legal threats through the digital air, I suggest that they:</p>
<p><strong>1)</strong> Enjoy the free press.</p>
<p><strong>2)</strong> Get rid of their PR company. They should have seen this coming, anticipated it and had a high-leverage, strategic, new school response at the ready.</p>
<p><strong>3)</strong> Accept their street cred like adults. Be thankful that people still think the products they&#8217;re associated with are cool enough to warrant hacking.</p>
<p><strong>Bottomline: Lesson to AT&amp;T/Apple: Locks are made for honest people.</strong></p>
<p><em>P.S. Wanna know </em><a target="_blank" href="http://www.lipsticking.com/2007/09/technology-tatt.html"><em>what I really think of AT&amp;T</em></a><em>?</em></p>
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		<title>Calling All Women of Color Entrepreneurs in Dallas</title>
		<link>http://techforward.entrepreneur.com/2007/08/30/calling-all-women-of-color-entrepreneurs-in-dallas/</link>
		<comments>http://techforward.entrepreneur.com/2007/08/30/calling-all-women-of-color-entrepreneurs-in-dallas/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 17:25:41 +0000</pubDate>
		<dc:creator>Lena West</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://techforward.entrepreneur.com/2007/08/30/calling-all-women-of-color-entrepreneurs-in-dallas/</guid>
		<description><![CDATA[Full disclosure: I am on the Advisory Council of the Center for Women&#8217;s Business Research.  
The Center for Women&#8217;s Business Research, in collaboration with Babson College, will be in Dallas, TX on September 20, 2007 at the Westin Dallas/Fort Worth Airport hotel for the fourth Accelerating the Growth of Businesses Owned by Women of Color research forum!
I [...]]]></description>
			<content:encoded><![CDATA[<p><em>Full disclosure: I am on the Advisory Council of the </em><a target="_blank" href="http://www.cfwbr.org"><em>Center for Women&#8217;s Business Research</em></a><em>.</em>  </p>
<p>The Center for Women&#8217;s Business Research, in collaboration with Babson College, will be in <strong>Dallas, TX on September 20, 2007 at the Westin Dallas/Fort Worth Airport hotel</strong> for the fourth <a target="_blank" href="http://www.cfwbr.org/assets/703_wocstudybrochure2007.pdf">Accelerating the Growth of Businesses Owned by Women of Color research forum</a>!</p>
<p><strong>I attended this event in Philadelphia and not only did I connect with women who will be life-long business colleagues but, I learned so much about what&#8217;s stopping my business from moving forward. We collectively developed strategies that would effectivley address our growth challenges and then put follow-up and check-ins in place to ensure progress. And, the goodie bag was fabulous! <img src='https://techforward.entrepreneur.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I whole-heartedly recommend this event to any woman of color entrepreneur. Don&#8217;t miss it.</strong></p>
<p>The Center&#8217;s multi-year research effort engages women of color entrepreneurs in a dialogue about the factors that are preventing them from <strong>growing their businesses</strong>, and the actions that are necessary to meet and <strong>overcome those barriers</strong>.</p>
<p><strong>Want to attend/participate?</strong> Be sure you qualify:</p>
<ul>
<li>Asian, Latina, African-American &amp; other multi-ethnic women</li>
<li>Own 50% or more of a business</li>
<li>Have been in business three or more years</li>
<li>Have annual revenues between $250,000 and $5 million</li>
<li>Want to grow their business beyond their current level</li>
</ul>
<p>And, then <strong>apply here</strong>: <a target="_blank" href="http://www.cfwbr.org/womenofcolor">http://www.cfwbr.org/womenofcolor</a></p>
<p>If you have any <strong>questions about this event/project</strong>, please email Leslie Figueroa: <a href="mailto:lfigueroa@womensbusinessresearch.org">lfigueroa@womensbusinessresearch.org</a></p>
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		<title>Google News Hands &#8216;the Power of the Pen&#8217; to Sources</title>
		<link>http://techforward.entrepreneur.com/2007/08/13/google-news-hands-the-power-of-the-pen-to-sources/</link>
		<comments>http://techforward.entrepreneur.com/2007/08/13/google-news-hands-the-power-of-the-pen-to-sources/#comments</comments>
		<pubDate>Mon, 13 Aug 2007 20:05:58 +0000</pubDate>
		<dc:creator>Lena West</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://techforward.entrepreneur.com/2007/08/13/google-news-hands-the-power-of-the-pen-to-sources/</guid>
		<description><![CDATA[Last week Google announced that it is now going to let the people featured IN a news story comment about the story on Google News.
Many journalists &#8211; you know who you are &#8211; may not be happy to see journalism evolving in this way but I can say that as someone who is often on both [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Last week Google </strong><a target="_blank" href="http://googlenewsblog.blogspot.com/2007/08/perspectives-about-news-from-people-in.html"><strong>announced</strong></a><strong> that it is now going to let the people featured IN a news story comment about the story on Google News.</strong></p>
<p>Many journalists &#8211; you know who you are &#8211; may not be happy to see journalism evolving in this way but I can say that as someone who is often on both sides of the journalism fence, I&#8217;m happy to see this web 2.0-based improvement to the way news is consumed. And, it looks like I&#8217;m in good company &#8211; <a target="_blank" href="http://www.paulgillin.com/2007/08/google-news-comments-presage-new.html">Paul Gillin thinks the same</a>.</p>
<p><strong>Here&#8217;s why I feel this way:</strong></p>
<p>Late last year I was interviewed by a reporter from a very large business publication. Of course, we all were excited that our company would be featured in such a prestigious publication.</p>
<p><strong>In the first five minutes of speaking to the reporter, I knew she knew absolutely zippo about social media and could only cobble together what she had learned from other interviews.</strong></p>
<p>Nevertheless, ready to impress, I gave the best interview of my life &#8211; an hour and fifteen minutes of information, URL&#8217;s, resources and explanations. Surely, this would get me some good &#8216;air time&#8217; in the article?  Or, at the very least, a pithy quote?</p>
<p>No such luck. They even fact checked the article before they ran it. All the information they asked me about, I said that I attributed. But <strong>absolutely no attribution was given *AND* I was only given a quote about some arcane social media subtopic that seemed as if it were shoved into the article at the last minute!</strong> Humph!</p>
<p>We told everyone we would be covered and some people even went out to look for the publication the day it was printed. How embarrassing!</p>
<p><strong>The only reason I haven&#8217;t outed the reporter to her editor</strong> is because the reporter was referred to me by a very close, respected colleague and I would never do anything to jeopardize that relationship.</p>
<p>I wish I&#8217;d had Google News then. Maybe we would have used it, maybe not. But, at least we would have had the <strong>opportunity</strong> to share our side of the story with anyone who was reading.</p>
<p>Because of this one, <strike>horribly wasted</strike> experience, <strong>we make our own audio recording of all interviews and we definitely plan to use Google News&#8217; new service</strong> if this ever happens again.</p>
<p><strong>Would you use the Google News comments to correct a news story about your company?</strong></p>
<p><em>Note to publications: this is what happens when you send a generic writer to cover a topic that should clearly be assigned to a writer who specializes in the subject matter &#8211; as opposed to just lumping everything under &#8217;small business&#8217;.</em></p>
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