Thursday, September 4th, 2008
A few days ago, I was talking with a potential client and I asked him about his company’s conversion rates.
Thankfully, he was prepared with the metrics, so he answered me quickly. (This is such an ideal scenario for a consultant.)
My next question was: What do you consider a conversion?
People use the term conversion to mean many things, including:
- Purchase
- Referral
- Sign up or opt-in
- Account creation
When looking at your own web metrics, be clear about what EXACTLY you mean when you say “conversion,” and communicate that to anyone working with you.
Don’t let term confusion trip up your internet marketing efforts!
