That’s the title of a “fireside chat-ish” teleseminar that famed author and nationally recognized entrepreneur expert Barry Moltz and I will be having on Tuesday, Dec. 9 @ 11 a.m. EST.
Join us as we discuss how confidence, resiliency and failure can lead to social media success.
Using social media the right way is simple, but it’s not easy. It requires time, energy and an intricate knowledge of the appropriate resources. It’s the perfect inexpensive resource to use in a recession.
Learn how to use social media to help build your business at my complimentary teleseminar on Dec. 9. Your 10-second registration is here.
Many of you might know that I’m also the social media strategy blogger for Girls in Tech, and there’s a big-deal award up for grabs, the 2nd annual Open Web Awards to be exact, and Girls in Tech wants to win it.
All you have to do in input your e-mail address below and hit send to make your vote count. Easy peasy. Don’t forget to click “Submit.” Thanks!
The evening marks a celebration of entrepreneurial women and the community that supports their ventures.
The honorees include Maggie Wilderotter, chairman and CEO, Frontier Communications Corp., and Geraldine B. Laybourne, founder and former Cchairman and CEO, Oxygen Media.
And if that’s not sexy enough, guess who the special guest of the evening is? None other than Project Runway’s own Tim Gunn. Carry on, designers. Make it work.
Whether you believe that we’re in a tough economy or not, it’s always good business practice to think about how to streamline processes and make work flow actually flow–even if that means doing more with fewer resources.
I’m pleasantly surprised to see that the folks at PBWiki are addressing areas of concern for today’s businesses.
If you’ve ever wondered about wikis . . . what the heck they are, what they can do for your business and how they can help improve productivity, this webinar is for you.
The shindig goes down on Tuesday, October 21, at 1 p.m. EST–that’s tomorrow–and the best part is, you don’t have to go anywhere: Everything will be available online. So saddle up your computers and prepare to learn. Register for free today.
As you register, just show your affiliation to CfWBR, and you’ll receive a 15 percent discount. You shouldn’t have any problems but, if anyone asks, just mention my name or this blog.
If you attend, please come back and comment to let me know how it was.
OK, OK. I’ve been promising the results from the Communitelligence Social Media Resistance survey, which were released at the Executing Social Media Conference in Pasadena, California, with the help of USC’s Marshall School of Business.
Here they are. Don’t say I never gave you anything (opens in PPT)
I think the results are interesting and telling. I love how the larger a company is, the more it thinks podcasting isn’t useful for its branding. Nope, bigger companies think RSS feeds are all the rage for branding. (Are they serious?)
However, the scrappy small businesses know that online video is where it’s at. For all the small business owners reading this, don’t feel bad–you “get it” more than corporate at this point. Good on ya’!
And of all the respondents, a full 89 percent of companies think their social media adoption is below average or average. Whooty whoot! That means more business for my company!
This is a group photo op with the speakers and some of the NEW committee and board members. Shon Gables is the one in the fabulous yellow dress (but you can’t really see it because she’s in the back row).
I was also able to snatch a few quick audio interviews with Gables, host of the Black Enterprise Business Report; Judy Spires of Acme Markets; and a downright shameful interview with Amazon.com’s Tom Furphy — who was absolutely gracious when I made a bit of a complete fool of myself. (I won’t be posting that audio!)
Click here to hear Shon Gables talk about the challenges that leaders have trying to manage people using virtual tools. (4:32)
Click here to learn what leadership in a virtual means to Judy Spires and Acme. (2:24)
Amazon. It doesn’t have a problem with adoption. Part of the reason that people want to work at Amazon.com is technical.
Acme Markets. Judy Spires says that if you’re having a problem with adoption, the technology isn’t as great as you think it is. Adoption isn’t really your problem.
Deloitte. Robin Matza helps those who are comfortable with technology to engage those who aren’t.
And we’re at the end of the event. Post-event follow-up later.
Robin Matza of Deloitte mentions that working virtually allows your schedule to be more organized. She cautions not to lose the “conversation in the hallway” when you are in the office–especially as a leader. She also just noted that Deloitte has launched/is launching “D Street”–basically Deloitte’s internal version of Facebook. She mentioned that she is working with a project manager whom she has never met and was able to develop a deeper level of rapport with the PM once she saw her picture on Facebook.
Sheila Stanziale of PepsiCo agreed that working virtually should not replace appropriate context and engaging with the political structure within companies.
Judy Spires mentioned that her company asked the staff what they wanted more of and what they wanted less of. Invariably everyone said less e-mail and fewer meetings. And the answer to the “more” question? More communication! Say what?! To which Spires suggests that you ask yourself, “How effective am I?”
The biggest benefit for PepsiCo? Speed of communication. Stanziale mentioned that leaders today get disproportionate credit for face time–she thinks this is just the way things are trending with the growing virtual world.
She also thinks that its virtual strategy has not given PepsiCo a competitive edge, but adoption of virtual tools has kept it competitive.
A big pro for Deloitte is that it has increased its talent pool–especially working with teams in India.
Shon lobbed a dunk to Spires when she asked about people who have a tendency to get caught up in their own world. Stanziale mentioned that a person would not be able to survive in Pepsico’s culture if he or she maintained a digital silo.
Tom Furphy just mentioned that he regularly gets 800 e-mails a day. He started the e-mail overload conversation by saying: “E-mail is out of control.”
Thus began the talk about e-mail and digital overload.
Spires mentioned that one thing she’s learned about working virtually is to respect your team’s privacy. She realized that when she replies to e-mail on the weekend, many team members feel the need to respond back when they hear the e-mail “ding.” She encourages members of her team to think about their responses first and reply later. She also mentioned that she is sending less and less e-mail now.
Spires suggests that you learn the communication styles of your team members so you can make sure they receive information in the way they need it. Do your team members need one-on-one communication? Or do they prefer to get cut and dry e-mail so they can get back to work?
Sick of being confused about social media? Download your free Social Media Strategy Blueprint now! Visit xynoMedia.com to get the latest on Social Media Strategy Visit xynoMedia.com
(opens in PPT)
This is a group photo op with the speakers and some of the NEW committee and board members. Shon Gables is the one in the fabulous yellow dress (but you can’t really see it because she’s in the back row).
