I tell people over and over that the internet and social media are making it harder and harder for big companies to hide their misdeeds–intentional or not. Companies had better mean what they say–and say what they mean–or risk being outed on the digital red carpet.
You don’t have to be a stay-at-home-mom to recognize the benefits of researching companies before you purchase their products with your hard-earned dollars.
A new website from the folks at Co-Op America is helping that effort.
ResponsibleShopper.org gives people the inside skinny on which brands are helping or hurting our environment and our global citizens.
If you:
- Ever worried that your company dollars are rewarding bad corporations with problem practices;
- Are concerned about corporate greenwashing;
- Wish there was an easy way to get the dirt on America’s biggest companies before you buy something;
- Are looking for a way to pressure companies your business patronizes to get responsible and clean up their acts …
Then responsibleshopper.org is for you.
I checked the website to make sure that continuing to do business with Staples was a good thing. It is.
As business owners, we must do our share in preserving this planet and its people.
This entry was posted on Friday, August 1st, 2008 at 11:49 am and is filed under Business, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
