Yeah, I’m a fan of Jim Kukral’s – what’s it to ya? 
Anyway, Jim’s got a great video (3:21) about what in the dickens possessed him to give away his hard-won online video knowledge for free and what he’s gotten out of the process. It’s way more than you might think:
- Potential book deal with a major publisher
- Speaking gigs
- Consulting gigs
Hey, for 30 days, that ain’t half bad, Jim!
So, when you’re thinking about your next online marketing strategy, not only do you need to be talking to Jim, but you also need to think bigger and think free.
This entry was posted on Monday, July 14th, 2008 at 6:00 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.6 Responses to “Still Doubt the Power of ‘Free’?”
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July 15th, 2008 at 1:42 pm
After years of very traditional software sales, we decided to give away the latest version of our award winning content management system for free as well. Beyond speaking & consulting engagements, there’s often an opportunity to create add-on or re-packaging products that have dramatically reduced marketing costs if you’re giving the “secret sauce” away for free.
-franz maruna
http://concrete5.org
July 15th, 2008 at 2:00 pm
Franz:
@Franz:
Good for you for recognizing the power of “free”.
It takes a long time for companies to realize that not everything has to result in a revenue stream and most times when you give — you get back in spades.
Thanks for reading and commenting,
Lena
July 16th, 2008 at 3:33 pm
I agree that the “power of free” can result in a large amount of indirect revenue. Currently, I am focusing on using internet marketing to monetize my blog. The best strategy that I have witnessed for achieving such a goal is to write and give away free information that will add value for the customer. Lastly, I would like to point to the article titled “Asian Invasion” in the June 28th edition of The Economist. It reinforces the fact that companies are increasingly using the “power of free” strategy to gain revenue.
July 18th, 2008 at 10:45 pm
Yes, we totally agree with the power of FREE! However, if you apply “FREE” as a marketing strategy, you need to be patient enough to be paid off
http://www.HappyTutors.com is a free online community for tutors, teachers, instructors, coaches, students, tutees, parents and anybody else who enjoy learning and teaching.
We offer free tutoring listing service for everyone – hoping that we will attract more tutors and students – and that works very well.
The HappyTutors.com Team
http://www.HappyTutors.com
~ Connect Tutors with Students and Parents ~
July 19th, 2008 at 12:41 pm
To paraphrase the Joker in, “The Dark Knight” :
“Never do something you’re good at for free.”
July 28th, 2008 at 6:12 pm
@Phil:
Umm…yeah and we saw what happened to him.
Thanks for reading and commenting, Phil!
-Lena