OK, OK. I’ve been promising the results from the Communitelligence Social Media Resistance survey, which were released at the Executing Social Media Conference in Pasadena, California, with the help of USC’s Marshall School of Business.
Here they are. Don’t say I never gave you anything 
(opens in PPT)
I think the results are interesting and telling. I love how the larger a company is, the more it thinks podcasting isn’t useful for its branding. Nope, bigger companies think RSS feeds are all the rage for branding. (Are they serious?)
However, the scrappy small businesses know that online video is where it’s at. For all the small business owners reading this, don’t feel bad–you “get it” more than corporate at this point. Good on ya’!
And of all the respondents, a full 89 percent of companies think their social media adoption is below average or average. Whooty whoot! That means more business for my company!
What are your thoughts about the results?
This entry was posted on Thursday, June 5th, 2008 at 12:25 am and is filed under Journalism, Events, Social Media, Conferences, Speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.5 Responses to “POST-CON: Executing Social Media–Social Media Resistance Survey Results”
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July 15th, 2008 at 12:09 pm
The powerpoint is awesome .. would you be willing to add it to slideshare?
July 17th, 2008 at 4:55 am
A very well-done and useful powerpoint … thanks.
July 28th, 2008 at 8:19 pm
@Beth:
If the PowerPoint was mine to add, I would. Good idea.
@Will:
I wish I could take the credit, but I can’t.
Thanks for the kind words for my colleagues.
Thanks to all for reading and commenting,
Lena
August 14th, 2008 at 12:50 pm
What a great document to examine. Normally I loath PPT files but this one was pretty compelling on it’s own. I would have loved to have heard the talk that went with it (is there such a thing available)?
Thanks for posting it and hope all is well!
Bryan
August 14th, 2008 at 1:14 pm
@Bryan:
Good to hear from you!
Actually, I think they have a video of the whole conference.
It might be available on the website, I’m not sure: http://www.communitelligence.com
This would have been from the May 2008 conference in Pasadena, CA.
Hope this helps!