If you’re a public relations professional–or an above-average entrepreneur–you’ve probably wondered how you can get bloggers to talk about your business…in a favorable way.
Late last year, I was a guest speaker on a webinar that was geared toward PR agents. Prior to that I had had extensive conversations with business owners and PR pros about social media–and most honestly admitted they had no idea how to make social media work for them. They saw it as this black hole of yet more new technology that wasn’t going away as previously thought but, in fact, was taking the world by storm.
During my speaking tour last year a frustrated woman actually asked, “Who are these bloggers? What do they want from us? What drives them? Why do they care?”
Truthfully, most companies DO get it all wrong and end up angering the bloggers with whom they want to become allies. But, you? You’re lucky…you know me and you read this blog. That doesn’t have to happen to you.
That’s why I wrote The Blogosphere Cluebook–to show you, step-by-step, both what to do and what NOT to do when befriending bloggers. It’s not the War and Peace on social media influencers by a long shot, but it will serve as a bit of a North Star in the confusing world of widgets and wikis.
The book is free to download, post on your site or blog or e-mail to colleagues and friends.
This entry was posted on Sunday, February 24th, 2008 at 11:54 pm and is filed under Business, Internet Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
