People don’t want to be sold anymore.
They want reality. They want to be engaged – especially online.
And, you’ve got about 5 seconds to make them want to click around your web site.
Those are the facts. But, just because these are the facts, doesn’t mean companies have to be so serious in their pursuit of eyeballs.
Sometimes it’s about timely white papers and informative webcasts. Other times it’s about…well…see for yourself:
This entry was posted on Monday, August 20th, 2007 at 7:44 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Responses to “Fun + Reality – Sales Pitch = Engagement”
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August 24th, 2007 at 5:44 am
Oh my goodness! That has got to be one of the most creative and funny pieces of marketing I have seen in a very long time.
Patty
August 24th, 2007 at 8:36 am
Patty:
Yes, I thought it was pretty inventive as well.
Thanks for chiming in.
Stay dry!
-Lena
September 20th, 2007 at 8:28 pm
Love IT!
Cheryl