Recently Google has purchased several small businesses – Grand Central and Feedburner – to name two.
I personally think it’s all a part of their plot for world domination 
But, all jokes aside, Google is making some seriously smart business moves. Now, I bet you wish you hadda bought that IPO, huh?
The folks at Google are no dummies. They know that social media is where it’s at – for right now anyway. And, anything that comes after this current Web 2.0 phase is only going to be some hopped-up rendition of the same so, why not dominate early?
I can’t say that I know what makes Google want to purchase a company but a couple of things are clear:
1. Innovation. The product or service has to have a high degree of innovation. Like Feedburner’s enabling the social media-challenged to subscribe to blogs by email. Ingenius.
2. Usefulness. In the case of the Grand Central acquisition, this kind of service would become more and more useful as geographic boundaries are disintegrating and
3. Solid user base/adoption rates. Google wants to see that people are interested in the product or service. And, with good reason. No one – no, not even Google – wants to own what no one else wants.
I’m sure there are more reasons but, my invitation to be on Google’s Board of Directors must have been lost in the mail so, I don’t have much more to say about the alleged selection criteria.
However, I do think it’s safe to say that if you’re hoping your company will get bought by Google – or any other Google-like company – your company should at the very least meet the three criteria above and you might want to give me a call…I have this great bridge that’s for sale…
This entry was posted on Wednesday, August 1st, 2007 at 6:46 pm and is filed under The Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
